Anya Hindmarch’s fashionable "I am Not A Plastic Bag" design makes enormous obtains in popularity, which sold out of London stores just hours after being launched. The purpose of the design is simple — to motivate people not to use plastic carrier bags. The simple bag has become a symbol of ethical intent - and a really stylish one at that.

The popularity of this bag should be proof that consumers are willing and excited to have some non-plastic reusable alternatives. Hindmarch told the media: "I hate the idea of making the environment trendy, but you need to make it cool and then it becomes a habit."

We are now delighted to see all sorts of reusable bags step into the market and become a focus. Bag producers have sensed this trend and making actions.

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